How to Design Hotel Signs?

The design and selection of hotel signage is a process that comprehensively considers the hotel brand value, target customer group, hotel location, and design style. Kexian offered many different styles door plate sign and hotel name sign. When our designers communicate with customers, their description about the hotels are very important. To offer perfect signage, our designer will consider the follow aspects. 

Brand value: 
The hotel logo is a reflection of brand value, and should be designed in line with the overall positioning and brand image of the hotel. Logo Signage design needs to align with the hotel's core values and brand image. When selecting colors, graphics, and fonts, it is important to unify the hotel's visual style in order to enhance the hotel's image, attract customers, and retain them.

Target customer group: 
Understanding the needs, preferences, and psychology of target customers is key to designing hotel signage. For example, young people may be more inclined towards fashionable and avant-garde designs, while high-end customers may value elegant and stable styles more. Different styles signage to match different customers needs. Illuminated hotel signage , metal signage, Acrylic Signage and other signage. 

Hotel location: 
The hotel signage needs to adapt to the local culture, scenery, and the style of the surrounding buildings to blend in with the surrounding environment. Meanwhile, the visibility of the signage is also crucial, and it should be located in easily recognizable and distinguishable areas such as hotel entrances or other prominent locations. 

Design Style: 
The design style of the hotel logo should be consistent with the overall design style of the hotel, including interior design, architectural style, and website style. When designing, attention should be paid to the selection of colors, shapes, and layouts, as well as the applicability of the logo text.

Functionality and readability: 
Hotel signage should not only be aesthetically pleasing, but also have good functionality. The identification should be simple, clear, easy to recognize, and have a strong sense of modernity and guiding function. At the same time, it is necessary to consider the overall effect of material matching and whether it is coordinated with the environment.

Material selection: 
Choose appropriate materials based on the hotel's usage location and environment. For example, the reception and guest room areas in the lobby can be made of acrylic and metal materials, while areas with heavy oil and pollution such as kitchens and equipment rooms require materials that are corrosion-resistant, oil resistant, and wear-resistant. Our signage materials are stainless steel, acrylic, and a small amount of aluminum profiles. Different processes such as carving, bending, and baking paint will be used to combine different materials to meet the design requirements.

Kexian advertising team can design a unique and concise signage that conforms to the hotel brand based on the content you provide, making it easy to identify. And we will design the color of the logo based on the overall color and cultural differences of the hotel.The font can be customized to showcase the hotel's characteristics and tell the story of the hotel.